Our Team

FOUNDER & CEO

Critically acclaimed independent film director, art lecturer, author, sustainability scholar, and longtime sustainability activist. Jian Yi's films have won many international film awards and have been shown around the world, including New York's MoMA. He has also served on the judging panel in international film festivals and mentored participants in the South Asia Youth Director camp. He has taught in Communication University of China for five years and worked in the EU aid project for three years. In 2017, Jian Yi founded the Good Food Fund (良食基金) under the China Biodiversity Conservation and Green Development Foundation, which is concerned with solving the problems of biodiversity loss, climate change, hunger, unhealthy diets, food waste, and abuse of farmed animals through food system transformation.

Community Manager and Content Writer

Amelie graduated from St. Mary’s University London with a BSc in Nutrition. After returning to China, she worked in the education industry before joining the China Vegan Society in 2021. At the China Vegan Society, she manages the organization’s online communities and contributes as a content writer.

Outside of work, you can find her enjoying time in nature and learning ballet.

Social Media Manager

Anthropology graduate (MA, Shanghai University) turned vegan advocate. Wang Lin went vegan in late 2024 after diving into animal ethics, and is committed to making vegan lifestyle and animal rights advocacy her life's work.

As a Social Media Manager at China Vegan Society, Lin brings her nonprofit media operations experience to the table. She sees media strategy as a critical tool for public advocacy in the internet age, her goal is to help more people understand the reality of animals' lives and take small, meaningful actions to change it for the better.

Based in Guangzhou, China, Lin also has a great passion for learning and interpreting sign language. Outside of work, she likes dancing (hip-hop and urban), and reading, with a quiet ambition to become someone who watches more movies.

Senior Advisor

An advocate for animal rights currently based in Beijing. With a Master’s degree from Peking University, Sascha has been vegan for 9 years and brings 10 years of experience working with local and international NGOs focused on animal protection and support for disadvantaged children and adolescents.

Special Advisor

An animal rights advocate and vegan storyteller based in China. Jo is the co-founder of Some Tofu (有点豆腐), one of China's few podcasts dedicated to vegan life and animal advocacy. Jo has spent 4 years working at the intersection of community building, content creation, and movement strategy.

At the China Vegan Society, Jo leads the development of the Vegan Incubator, a seed funding initiative that supports early-stage vegan advocacy, research, and movement-building projects across China. The program reflects Jo's core belief that lasting change begins with the right person having the right resources at the right moment.

Outside of work, Jo can be found reading and playing vedio games.

Operations Manager

Nina Manukian is the Operations Manager at China Vegan Society. Originally from Georgia and now based in Beijing, she holds a Master’s degree from Renmin University of China. Combining her passion for vegan advocacy with her appreciation for Chinese culture, she is dedicated to advancing the plant-based movement and creating positive change in China.

Business partnership and Certification Program

Prior to joining the China Vegan Society, Moya accumulated extensive professional experience in investor relations across multiple Fortune Global 500 enterprises. Driven by a profound passion for promoting vegan lifestyles and sustainable development, she actively fosters links among like-minded people to collectively advance this mission. Moya has maintained a vegan lifestyle for over 15 years.

HR and Finance Manager

Previously working in corporates, I became aware of the impacts of healthy eating on environment, health and animals. This understanding inspired me to transition into a new field, although my job responsibilities remain largely unchanged. I now feel that my work is more than just a job; it has gained new meaning. I strongly resonate with the philosophy of China VeganSociety: the mass production of meat and dairy products burdens the environment. The production of meat products requires substantial grain consumption, leading to deforestation, loss of animal habitats, and even species extinction.

As a mother of a lovely child who loves interacting with animals and is curious about their habits, I find great satisfaction in my current role. I am also eager to share this philosophy with my friends.