V-March × Veganuary: Four Cities, One Shared Conversation

This January, China Vegan Society will host a four-city tour together with Veganuary, visiting Hong Kong, Chongqing, Shanghai, and Beijing. The goal is to bring international experience in plant-based campaigns into local communities across China.

We’re happy to welcome Emma Robinson, Internationalization Manager at Veganuary, who will be joining us on this trip to meet local communities, share practical experience from Veganuary’s work around the world, and talk about how plant-based challenges help people change their eating habits in everyday life.

Rather than large conferences, this tour is designed as a small, community-focused series of gatherings, with time for real conversation and exchange.

What Vegan City Tour Is About

Over one week, across four very different cities, this tour will take many forms. In Hong Kong, we’ll join an industry conversation at Vegetarian Food Asia. In Chongqing, Shanghai, and Beijing, the gatherings will be more community-focused and informal.

In each city, the gatherings will be small and relaxed. We’ll spend time together sharing food, watching a film, and talking. We’ll introduce how Veganuary works in different countries, share what we’re building with V-March, and, most importantly, leave plenty of space for open conversation. This is not about one-way presentations, but about listening, exchanging experiences, and meeting people who care about similar questions.

Hong Kong

We’ll begin in Hong Kong at Vegetarian Food Asia (VFA), the largest vegetarian and plant-based food exhibition in Asia. Here, we’ll take part in a panel discussion on why vegan and plant-based challenges matter to brands and to the food industry, and how initiatives like Veganuary and V-March can help turn curiosity into real changes in what people buy and eat. It’s also a good place to connect these community campaigns with the wider food and business ecosystem.

Chongqing

Our next stop is Chongqing, a city many people know as China’s famous “3D city”, shaped by mountains, bridges, and layers of everyday life. Chongqing is also known for its strong food culture and bold flavors, which makes it an especially interesting place to talk about plant-based eating in a very practical, down-to-earth way. Visiting Chongqing is a chance to step into a very different urban rhythm and explore how plant-based ideas can take root in a city where food is such an important part of daily life.

Shanghai

From Chongqing, we’ll head to Shanghai, often seen as one of the cities in China that picks up new trends and ideas first. With its mix of international influence, young communities, and fast-moving lifestyle, Shanghai is a natural place to talk about how plant-based living fits into modern urban life, and how campaigns like V-March can connect with people who are already curious and open to trying something new.

Beijing

Our final stop will be Beijing, the capital and a cultural and social center of the country. Here, we want to slow things down a little and have deeper, more reflective conversations: about food, about habits, and about how social change actually happens over time. Ending the journey in Beijing feels like a good way to bring together the different perspectives we’ve encountered along the way.

Why We’re Doing This

V-March started as a 31-day challenge, but over time it has grown into something more long-term: a community and an ongoing experiment in changing everyday habits. This tour is one way for us to learn from global experience, strengthen local connections, and prepare for the next stage of the project.

We also hope this journey will help us meet new people and hear new stories, from those who are already deeply involved in the plant-based community, and from those who are just starting to explore.

If you’re interested in joining a stop of the Vegan China Tour or would like to learn more, feel free to reach out to us at info@chinavegans.org.