V-March 2026: Try It for 31 Days

Spring is here, and so is V-March, back for its second year. For the entire month of March, we’re inviting everyone to explore a plant-based lifestyle. Not perfectly, not rigidly, but in ways that actually fit your life. This is about curiosity, experiments, and tiny daily changes that add up.

Whether it’s your meals, small swaps, or new habits, V-March is a chance to try something new, notice what works, and share your journey with others. Every day is an opportunity to discover what a plant-forward lifestyle can look like for you, and maybe inspire someone else along the way.

Meet the V-March Faces

Throughout March, we’ll be featuring V-March Faces: 31 vegan advocates who are leading the campaign. These are people who live plant-based lifestyles every day, and they’re here to inspire, guide, and share practical insights.

Each day, a V-March Face will take the spotlight on WeChat and Red Note, sharing their personal tips, favorite meals, lifestyle hacks, and reflections. They show that a plant-based lifestyle can be diverse, flexible, and completely doable, and give the community concrete ways to try it for themselves.

These advocates aren’t here to lecture; they’re here to open a window into real-life plant-based living, spark ideas, and be a daily source of inspiration for everyone participating in V-March.

How to Become a Super V-March-er

Participating is simple: share your V-March journey on Red Note with the hashtag #茻春三月2026. Not sure what to share? Almost anything that reflects your experience: the meals you eat, wins, fails, experiments, or discoveries; new recipes or plant-based options you find at restaurants or stores; small habits or lifestyle swaps you’re testing; reflections on sustainability, animals, or everyday choices; the messy, human side of trying something new; and anything else that’s part of your V-March journey.

There’s no “right way” to post, honesty and relatability matter more than perfection. Twenty participants will be recognized as Super V-March-ers for content that resonates with the community. Some will get opportunities to explore plant-based living overseas, others will receive curated gifts from partner brands, all to support your journey beyond March.

Daily Check-ins and Community

V-March isn’t just about posting online, it’s about noticing, experimenting, and connecting.

Use the CVS WeChat mini program “茻生活” to check in daily, track progress, and celebrate small wins. Join community groups to swap ideas, discover recipes and restaurants, and share challenges. One person trying is great — a whole group doing it together is momentum.

Extra Perks Along the Way

We’ve teamed up with selected vegan brands and restaurants to add a little extra joy to your month. Digital coupons give you special offers for in-store dining and online shopping during V-March, making it easier to try new foods, find plant-based products, and celebrate small wins along the way.

Start This Spring with V-March

Start small: one meal, one post, one new habit. Every action adds to a bigger picture, and every experiment counts.

V-March 2026 is about curiosity, community, and real-life change. Come share your journey, get inspired, and see what a month of mindful, plant-based living can look like — in your life, your way.