Our Team

FOUNDER & DIRECTOR

Critically acclaimed independent film director, art lecturer, author, sustainability scholar, and longtime sustainability activist. Jian Yi's films have won many international film awards and have been shown around the world, including New York's MoMA. He has also served on the judging panel in international film festivals and mentored participants in the South Asia Youth Director camp. He has taught in Communication University of China for five years and worked in the EU aid project for three years. In 2017, Jian Yi founded the Good Food Fund (良食基金) under the China Biodiversity Conservation and Green Development Foundation, which is concerned with solving the problems of biodiversity loss, climate change, hunger, unhealthy diets, food waste, and abuse of farmed animals through food system transformation.

CHIEF OPERATIONS OFFICER

Tony’s professional business and marketing career spans 28 years, with experience in everything from product development and brand positioning to creative communication and integrated marketing. He was previously head of Marketing, Business, and IT at OCTAVE Institute. In 2019, Tony launched his own strategy consultancy focusing on sustainable and values-driven business. At the China Vegan Society, Tony is in charge of developing industry certification standards for vegan products and implementing CVS’s vegan certification program. Outside work, Tony enjoys studying multidimensional thinking, reading about traditional Chinese medicine, and cooking delicious vegan food.

EVENTS DIRECTOR

Lingquan graduated from Guangdong University of Foreign Studies with a degree in teaching Chinese as a second language, but her passion for sustainability led her to a career in permaculture and organic agriculture advocacy. Before joining the China Vegan Society, Lingquan was the events and communications manager for Beijing Organic Farmers Market. At China Vegan Society, Lingquan plans and project-manages online and offline events such as the annual VegFest. When she’s not working, you can find Lingquan attending sustainability events, studying traditional Chinese tea culture, and spending time in nature.

COMMUNITY MANAGER

Amelie graduated from St. Mary’s University London with a BSc in Nutrition. After returning to China, she worked in the education industry before joining the China Vegan Society in 2021. At the China Vegan Society, Amelie manages the organization’s various online communities and community-focused campaigns such as the grant program. Outside of work, you can find her enjoying time in nature and learning ballet.